About the company
Esnad Financial is a limited liability company headquartered in Riyadh, established with a capital of SAR 1 million.
It obtained its Capital Market Authority (CMA) license No. 20-19206 on 11/01/1441 AH (7 September 2019) to provide arranging and advisory services in securities.
The company officially commenced operations on 09/06/1441 AH (3 February 2020) after fulfilling all regulatory requirements, and expanded its services in 2024 to include arranging activities with CMA approval.
Esnad holds Commercial Registration No. 1010575421 and Unified Number 7008921160, reflecting its commitment to transparency and full compliance with local regulations.

Our vision
To be among the leading local and global companies offering fully digital advisory and investment services, with a strong focus on innovation and digital transformation. We aim to empower investors to access financial markets easily and securely, helping them achieve financial independence through trusted tools and services.
Our message
To deliver high-quality advisory and investment services through a team of specialized experts, supported by an integrated digital ecosystem that meets clients’ aspirations in managing and growing their wealth.
We strive to build long-term relationships with our clients based on transparency, professionalism, and alignment with our core values.
Our work is founded on a set of core values:
Quality and Excellence: A continuous commitment to delivering the highest service standards to our clients.
Value Creation: Helping clients achieve added value while reducing investment costs.
Trust and Transparency: Providing clear information and making decisions based on accurate data.
Accessibility: Always available to serve clients and respond to their inquiries through multiple channels.
Professionalism and Commitment: Adhering to laws and regulations while honoring our promises.
Teamwork: Fostering collaboration among our employees to deliver the best possible client experience.
Our values

The company is led by a team of seasoned specialists with extensive experience in financial markets and investment management.
The board is chaired by Ms. Latifa Al-Hudhaib, Chairwoman and Managing Director, who brings more than fifteen years of expertise in banking and investment services.
Joining her on the board are experts such as Mohammed Al-Hadrami, Marwa Murad, and Rana Al-Omayer, all of whom hold senior positions within the financial sector.
The executive management team includes professionals in consulting and asset management, such as Ahmed Fawzi, Haitham Salama, Mohammed Asiri, Rana Al-Omayer, and others - each bringing deep expertise in finance, governance, and risk management.

Our team
Commitment to Sharia and Compliance
Esnad Financial is committed to ensuring that all its products and services comply with Islamic Sharia principles through collaboration with independent and recognized Sharia boards.
The company also adheres to the regulations of the Capital Market Authority (CMA), the Saudi Central Bank, and other relevant regulators to safeguard clients’ funds and maintain trust.
Its Capital Market Authority license No. 20-19206 and unified registration number reflect the company’s transparency and strong commitment to compliance.
Our story
